Redesign to Cost (RTC) when product performance matters !

Redesign to cost (RTC) is a systematic approach to product design that involves optimizing the design to achieve the desired functionality at the lowest possible cost. The goal of RTC is to reduce the overall cost of a product by identifying cost drivers and redesigning the product or its components to reduce costs while maintaining or improving its functionality.

RTC involves analyzing the entire product lifecycle, from design and development to production and disposal. By identifying areas where costs can be reduced, RTC can help companies improve their profitability while maintaining or improving the quality of their products.

Here is an example of how RTC can be applied in different markets:

1. Consumer Electronics: A company that manufactures smartphones can use RTC to reduce the cost of producing the device without compromising on its features. For example, they may identify that the camera module is one of the most expensive components of the phone. They can then redesign the module to use cheaper components without sacrificing the quality of the images captured.
2. Automotive Industry: An automobile manufacturer can use RTC to reduce the cost of a car's body without compromising its safety or performance. For example, they may identify that using a certain type of material for the car's frame is driving up the cost of production. They can then redesign the frame using a different material that is less expensive but still meets the required safety standards.
3. Aerospace Industry: A company that produces commercial aircraft can use RTC to reduce the cost of production and improve fuel efficiency. For example, they may identify that the weight of the aircraft is a major cost driver. They can then redesign the aircraft using lighter materials or by removing non-essential components to reduce its weight and improve its fuel efficiency.

In summary, redesign to cost is an approach to product design that involves identifying cost drivers and redesigning products or components to reduce costs while maintaining or improving functionality. It can be applied in a variety of markets, including consumer electronics, automotive, and aerospace industries.